Page comments Hi Dshan I would love to send you an email, but I don't have your email address. (This is my fault, the website is relatively new and there was a bug in collecting email addresses from comments - it's now fixed.) In brief: I haven't really got the time to do more than rely on labels (organic, fair-trade, etc). The trouble is that if many people want this stuff and start buying such labels, they become popular - which is good, until big business realises that "hey, we can make a profit outa this stuff!". That's when I get cynical. More than happy to send an email explaining at length if you can post a new message with your address. Sorry for the inconvenience. Cheers, Caroline Wed, 11 Aug 2010 12:46:50 +0200 Caroline Caroline, great came onto our radar all the way in Vancouver, and seem to be extremely thoughtful on the subject of food provenance. Our team spends a lot of time thinking about the subject and how we might help make it easier to communicate and manage provenance knowledge, and Europe is an especially interesting environment because a number of your trace/provenance regulations are ahead of North America's. We're hoping to build something that makes your job easier, but also allows for the gaps in information to be quickly discovered (I nod to your mention of reliance on Fair Trade labeling, for instance). Anyway, we'd love your thoughts and feedback on how we might accomplish some of the things we're hoping will make food provenance the norm in our shopping and dining experience...please feel free to shoot me an email if you see fit. Cheers! Wed, 11 Aug 2010 03:02:09 +0200 DShan